STEP 1: Optimize Your Business

STEP 2: Scale Smarter

STEP 3: Build More Freedom

When you use Trainer Revenue Multiplier

YOUR BUSINESS GROWS


Trainer Revenue Multiplier is the premier wealth creation system for fitness professionals that helps you earn more and work less.

STEP 1

Optimize Your Business

Get your business running like a well-oiled machine with our unique business systems that will help you save time and grow faster.

STEP 2

Scale Smarter

Get more higher paying clients, stand out in the marketplace and grow your business with personal coaching and step-by-step training.

STEP 3

Build More Freedom

When you optimize your business and scale smarter you generate more wealth and time freedom multiplies.

Greg McCoy

Hidden Gym

I really believe in the content and the way TRM is doing it. The way Mathew has articulated and put the sales content together is so good, I hired him to do the same course for my gym staff. So it's great!

Linda Stephens

IFBB Pro

I was busy and burnt out, but now I’ve got my life back and earning six figures like clockwork, thanks to the TRM system.

Nick Langer

BR Physiques

BR Physiques grew 300% in 1 year and continues year-over-year growth due to the implementation and optimization of systems learned from TRM.

    

Alvin Brown

Personal Mastery Training

With the help of the TRM process, I went from 0 to 6 figures in just 6 months with my Personal Mastery Training brand.

TRM Programs

TRM GOLD

We help full-time fitness coaches grow a reliable 6 figure business, attract higher quality clients and enjoy more time freedom.

"I Doubled my fulfillment, freed up 75% of my time, and 2.5x my income over the past 6 months!"

- Josh Thomas - TRM Gold Member

TRM PLATINUM

We help 6 and 7-figure fitness professionals optimize their business, scale smarter and generate more wealth,

"I love how supportive everyone is for others success! This group is amazing!"

- Brian Melancon - TRM Platinum Member

TRM TEAMS


We help fitness professionals and gym owners with a team to work smarter, scale effectively, and make a greater impact while enjoying time freedom, financial success and building a family-like team culture.

TRM ENGINE

An all-in-one powerful client relationship management (CRM) platform that helps fitness professionals save time, retain clients longer and scale their business faster.

"By using the TRM Engine and switching 2 in-person clients to online, I now have 14 extra hours per week."

- Karina Basacchi - TRM Gold and Engine Member

TRM System

Mindset

Learn how to harness your mind, overcome barriers holding you back and step into your full potential as a leader in the fitness industry.

Marketing

Master the principles on how to attract more high paying ideal clients, become an authority in a specific niche and stand out in the market place.

Sales

Learn how to multiply your revenue, charge your worth and how to set up your sales process for maximal results.

Systems

Learn how to work smarter, not harder with dialled in systems, a more optimized business and streamlined systems that help you scale faster.

TRM System

Mindset

Learn how to harness your mind, overcome barriers holding you back and step into your full potential as a leader in the fitness industry.

Marketing

Master the principles on how to attract more high paying ideal clients, become an authority in a specific niche and stand out in the market place.

Sales

Learn how to multiply your revenue, charge your worth and how to set up your sales process for maximal results.

Systems

Learn how to work smarter, not harder with dialled in systems, a more optimized business and streamlined systems that help you scale faster.

Check out our podcast on Apple, Spotify, and Muscle & Fitness +

Check out our podcast on Apple, Spotify, and Muscle & Fitness +

Blog

Featured Posts by Mathew Park

Ideal Client

Breaking Down How To Find Your Ideal Client with Mathew and Jaime

September 13, 20243 min read

As a fitness coach or entrepreneur, success hinges on more than just delivering great services. One of the most critical aspects of scaling your business is clearly defining your ideal client. By understanding who you're trying to serve, you can create targeted marketing strategies, close more sales, and deliver a personalized experience that keeps clients engaged. Below, we break down the key steps to help you get more specific with your ideal client and unlock the potential for growth.

1. Get Crystal Clear on Who You Serve

Many business owners start broad, trying to cater to everyone. But the truth is, the more specific you are about your target market, the better your chances of attracting clients who truly value your services. Begin by defining your client's demographics, pain points, and aspirations. For example, are you serving busy parents who want to get fit, or young professionals struggling with anxiety and looking to build strength? The more specific you get, the easier it will be to speak directly to their needs.

Remember, it’s essential to use the same language that your target audience uses to describe their struggles. If your ideal client says they're "overwhelmed," use that term in your marketing rather than "stressed." Mirroring their language makes your message feel personalized, building trust right from the first interaction.

2. Align Your Sales Conversations

Once you’ve nailed your ideal client profile, your sales conversations should reflect that understanding. On discovery or sales calls, continue using the language your clients use to describe their challenges. This not only shows that you truly understand them, but it also builds rapport. The more aligned your message is, the more likely it is that potential clients will see you as the solution to their problems.

For example, if your clients are focused on weight loss, don’t pivot the conversation to muscle gain unless that’s what they want. Tailoring your solutions to fit their exact needs will set you apart from competitors who take a more generic approach.

3. Personalize Your Service Delivery

After you've closed the sale, it’s crucial to deliver a personalized experience. Your service delivery should be as tailored as your marketing and sales processes. Sending out feedback forms or conducting surveys can help you gather insights on what your clients value most. This way, you can ensure that your services are meeting their needs while continuously improving based on their feedback.

For example, if your clients find more value in one-on-one accountability than in group calls, focus on enhancing that feature. When clients feel seen and understood, they’re more likely to stay engaged and refer others to your business.

Conclusion: Take Action Today

If you're serious about growing your fitness business or coaching brand, start by refining your ideal client profile. It might feel counterintuitive to narrow down your audience, but focusing on a specific niche will allow you to create more impact, serve clients better, and ultimately grow your revenue.

Want to dive deeper into these strategies? Tune into our latest podcast episode, where we unpack the steps to defining your ideal client and how it can transform your business. You’ll walk away with actionable tips you can start using today!


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