STEP 1: Optimize Your Business

STEP 2: Scale Smarter

STEP 3: Build More Freedom

When you use Trainer Revenue Multiplier

YOUR BUSINESS GROWS


Trainer Revenue Multiplier is the premier wealth creation system for fitness professionals that helps you earn more and work less.

STEP 1

Optimize Your Business

Get your business running like a well-oiled machine with our unique business systems that will help you save time and grow faster.

STEP 2

Scale Smarter

Get more higher paying clients, stand out in the marketplace and grow your business with personal coaching and step-by-step training.

STEP 3

Build More Freedom

When you optimize your business and scale smarter you generate more wealth and time freedom multiplies.

Greg McCoy

Hidden Gym

I really believe in the content and the way TRM is doing it. The way Mathew has articulated and put the sales content together is so good, I hired him to do the same course for my gym staff. So it's great!

Linda Stephens

IFBB Pro

I was busy and burnt out, but now I’ve got my life back and earning six figures like clockwork, thanks to the TRM system.

Nick Langer

BR Physiques

BR Physiques grew 300% in 1 year and continues year-over-year growth due to the implementation and optimization of systems learned from TRM.

    

Alvin Brown

Personal Mastery Training

With the help of the TRM process, I went from 0 to 6 figures in just 6 months with my Personal Mastery Training brand.

TRM Programs

TRM GOLD

We help full-time fitness coaches grow a reliable 6 figure business, attract higher quality clients and enjoy more time freedom.

"I Doubled my fulfillment, freed up 75% of my time, and 2.5x my income over the past 6 months!"

- Josh Thomas - TRM Gold Member

TRM PLATINUM

We help 6 and 7-figure fitness professionals optimize their business, scale smarter and generate more wealth,

"I love how supportive everyone is for others success! This group is amazing!"

- Brian Melancon - TRM Platinum Member

TRM TEAMS


We help fitness professionals and gym owners with a team to work smarter, scale effectively, and make a greater impact while enjoying time freedom, financial success and building a family-like team culture.

TRM ENGINE

An all-in-one powerful client relationship management (CRM) platform that helps fitness professionals save time, retain clients longer and scale their business faster.

"By using the TRM Engine and switching 2 in-person clients to online, I now have 14 extra hours per week."

- Karina Basacchi - TRM Gold and Engine Member

TRM System

Mindset

Learn how to harness your mind, overcome barriers holding you back and step into your full potential as a leader in the fitness industry.

Marketing

Master the principles on how to attract more high paying ideal clients, become an authority in a specific niche and stand out in the market place.

Sales

Learn how to multiply your revenue, charge your worth and how to set up your sales process for maximal results.

Systems

Learn how to work smarter, not harder with dialled in systems, a more optimized business and streamlined systems that help you scale faster.

TRM System

Mindset

Learn how to harness your mind, overcome barriers holding you back and step into your full potential as a leader in the fitness industry.

Marketing

Master the principles on how to attract more high paying ideal clients, become an authority in a specific niche and stand out in the market place.

Sales

Learn how to multiply your revenue, charge your worth and how to set up your sales process for maximal results.

Systems

Learn how to work smarter, not harder with dialled in systems, a more optimized business and streamlined systems that help you scale faster.

Check out our podcast on Apple or Spotify

Check out our podcast on Apple, Spotify, and Muscle & Fitness +

Blog

Featured Posts by Mathew Park

Coach's Corner Podcast

Coach’s Corner - 3 Key Strategies to Scale Your Fitness Business

October 04, 20243 min read

In the fast-paced world of fitness coaching, running a successful business is about more than just delivering results to your clients—it’s about creating a structure that allows your business to grow sustainably. If you're feeling stuck, overwhelmed, or unsure about how to scale, you're not alone. In the latest episode of “Coach’s Corner” on the Trainer Revenue Multiplier (TRM) Podcast, hosts Jaime Filer and Isaac Miller shared actionable strategies to help fitness professionals take their businesses to new heights while reclaiming their time and energy.

Here are three essential strategies you can start implementing today:

1. Niche Down to Stand Out

One of the most effective ways to scale your fitness business is to narrow your focus. Whether you're an online coach or own a brick-and-mortar gym, finding a specific niche helps you differentiate yourself from the competition. For example, creating a women-only gym or specializing in a specific type of client (e.g., athletes, seniors, or veterans) can help you build stronger relationships with your target audience. Not only does this make marketing easier, but it also leads to more referrals. When people find a place that feels like a safe, supportive community, they’re likely to spread the word to friends, family, and colleagues.

Actionable Tip: Think about the demographics of your current clients and where you see the greatest potential for growth. Could you carve out a niche that better serves a specific group? This could become your “blue ocean” strategy—an underserved market where competition is low but demand is high.

2. Hiring is the Key to Freedom

If you’re still managing every aspect of your business alone—coaching clients, handling admin work, sales, and marketing—you're likely burning out quickly. One of the hardest yet most important steps to scaling your fitness business is hiring the right people. Bringing on assistant coaches or even a dedicated salesperson can free up your time so you can focus on high-impact tasks like business growth and strategy. By delegating routine tasks to others, you gain the freedom to be more present and productive in scaling your business.

Actionable Tip: If you’re overwhelmed, consider hiring a part-time assistant or coach to take on some of your clients. This small investment will pay off in the long run as it allows you to focus on strategic growth, client acquisition, and scaling your offerings.

3. Increase Your Prices Without Losing Clients

Many fitness business owners fear raising their prices, but when done correctly, it can have a transformative impact. In the podcast, Isaac shared a story of a TRM client who increased her prices with minimal client loss. Raising your rates signals to your clients that your services are valuable, and in most cases, clients are willing to pay more for quality coaching and personalized attention. Remember, your clients invest in you because they trust your expertise and value the results they get from your programs.

Actionable Tip: If you’ve been thinking about increasing your prices, now may be the time. Start by communicating with your clients well in advance, and explain the reasons for the price change. You may be surprised by how many are willing to stay on board and even appreciate the added value they’re receiving.

Ready to Scale Your Fitness Business?

Scaling your fitness business doesn’t have to be daunting. By niching down, hiring the right team, and raising your prices strategically, you can take your business to the next level while maintaining a work-life balance. These strategies, when executed with intention, will allow you to serve more clients, make a bigger impact, and generate more revenue without burning out.

Want more tips and insights? Listen to the latest episode of the Trainer Revenue Multiplier Podcast for a deep dive into these strategies and more. Start scaling smarter, not harder—your future success is just a few steps away.


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