Systems That Wow: Creating Unforgettable Client Experiences For Growth

In the latest episode of the TRM podcast, Mathew Park, founder of TRM, sat down with Laurent Decarie, TRM's systems guru, to discuss what it means to create WOW systems. Their conversation unveiled actionable insights that every fitness professional should know to elevate their business and client relationships.

The Power of WOW Systems

One of the key takeaways from the discussion was the importance of streamlining your processes to create time and energy for meaningful connections. Many coaches feel stuck managing administrative tasks, from onboarding new clients to sending follow-up messages. Laurent explained how systems like the TRM Engine automate these repetitive tasks, freeing up time for coaches to do what they do best—coach.

But here’s the catch: automation alone isn’t enough to create a WOW experience. “You need to balance automation with personal connection,” Laurent shared. While systems handle the heavy lifting, it’s the human touch that makes clients feel truly cared for. This could be as simple as sending a personal message or celebrating a client’s milestone—actions that build trust and loyalty.

Scaling Smart: The Role of Systems Thinking

TRM’s approach emphasizes teaching fitness professionals to think like business owners. Laurent highlighted the importance of curating every step of the client journey, from the first consultation to progress tracking. He called this mindset shift “graduating from coach to business owner.” By adopting systems thinking, fitness professionals can create an experience that feels effortless for both the coach and the client.

For coaches managing larger businesses, TRM’s team offers more advanced solutions, like first-class systems that include virtual assistant support and custom Canva designs. These upgrades allow fitness professionals to maintain a polished front-end presence while continuing to focus on their zone of genius.

Why WOW Matters

A WOW experience isn’t just about impressing clients—it’s about creating a ripple effect. Happy clients become raving fans who advocate for your brand, bringing in referrals and creating a snowball effect for your business. As Laurent put it, “It’s about turning clients into champions of your brand.”

If you’re a fitness coach or gym owner striving to grow your business, the principles shared in this podcast episode are a must-know. From leveraging automation to maintaining authenticity, the strategies discussed can help you scale smarter while building deeper connections with your clients.

Listen and Transform Your Business

Ready to take your fitness business to the next level? Listen to the full podcast episode with Mathew Park and Laurent Decarie to learn more about creating WOW systems and delivering exceptional client experiences.